LETHBRIDGE — Canadian Ag-tech plant-based processor, PIP International (PIP), announced a new product that they have created from plant proteins. The technology has reportedly improved upon the pea protein’s poor taste, colour, texture and compromised performance. UP.P™ or ‘Ultimate Pea Protein’ tries to offer visual appeal and superior functionality while providing a level of affordability that is attracting global attention from leading food manufacturers.

In 2020, PIP International, a privately owned Canadian-controlled corporation, secured an exclusive master license agreement for the rights to use and sub-license a transformative “coercion” technology. By using a targeted reaction, under strict parameters, the process separates out the proteins without damaging their functional properties.

“The growing demand for plant proteins is at an all-time high, but consumers still want more enjoyable and sustainable plant-based options. PIP’s UP.P™is responsibly extracted with an unrelenting focus on a neutral taste without diminishing performance, creating a product with the unparalleled potential to disrupt the industry,” said Christine Lewington, CEO of PIP International. “PIP is excited to introduce UP.P™, as we saw what others have seen, but we are now doing what others have never done.”

UP.P™ is trying to be used across diverse applications for food manufacturers including: dairy, cheeses, spoon-ables, beverages, confectionery and specialty foods.

“IMPROVE SAS has been working with PIP International closely for over two years to commercialize a significant advancement in plant protein extraction technology,” said Denis Chereau, CEO IMPROVE SAS, France. “PIP owns an Exclusive Master License Agreement for IMPROVE’s innovative, patent pending, sustainable extraction technology that will bring the cleanest tasting, highest functioning, most sustainable pea protein to the market!”

With the plant-based protein industry expected to reach over $14 billion USD in the next three years, and the increasing criticism of unsustainable processing, the agri-food sector requires more investment and innovation. PIP International’s vision and emerging ecosystem is trying to be an alternative in the food manufacturing space.